As responsible pet owners know, dogs and chocolate are a dangerous mix.
But one chocolate company’s sole mission is to save dogs, which is why each Rescue Chocolate bar is not only named to raise awareness of pet overpopulation issues—like “Peanut Butter Pit Bull”, “Pick Me! Pepper”, and “The Fix”—and 100% of the profits go directly to animal rescue organizations.
After meeting her soon-to-be dog Mocha through Sarah Brasky of Foster Dogs NYC (we wrote about her last year—check it out), Sarah Gross of Brooklyn, New York was inspired to find a way to help support animal rescue organizations like the one that brought them together.
Without any culinary background to speak of other than a love for chocolate (which she often eats for breakfast) she began researching the logistics behind working with a local chocolate factory to build a company whose entire mission would be to generate profits for animal rescue groups.
“It’s sad to think about a lot of the issues that the chocolate sales go to helping alleviate, but we provide a sweet way to get people thinking about adoption and animal welfare in a positive way,” she said.
After officially going into business as a B-Corp in which she was the sole employee back in 2010, the bars are currently sold in over 50 cities across the U.S., with all sales go to one main beneficiary for the year.
However, online orders can be earmarked with proceeds going to a specific organization of the buyer’s choice.
Groups also proactively reach out to Gross to request help funding certain initiatives or services for animals in their care.
“We got a request from Susie’s Senior Dogs to find a foster home for an older dog at the Manhattan shelter—coincidentally, this is where Mocha came from,” Gross said. “Suzie is an eight-year-old healthy Hound/Boxer mix who has a wonderful personality, but is less desirable to many adopters because of her age. They told us that Rescue Chocolate’s donations will sponsor Suzie’s initial vet visit, and will help her new foster parents with essential materials and various costs so things start off on the right ‘paw.'”
Another partnership with the No Kill Advocacy Center has helped provide guidance to shelter directors, assistance to activists fighting for change in their local shelters, and pursue litigation in defense of shelter reform laws.
“With the donations, we also sponsor the national No Kill Conference in Washington D.C., which is attended by over 900 rescuers, shelter directors, shelter veterinarians, animal lawyers,” Gross said.
“We’re able to arm animal activists across the nation with the knowledge and tools they need to save more lives.”Share this article: