Lucy Postins will not allow pet stores that sell puppies to stock and sell her all-natural pet food products.Why? Because the ASPCA estimates that 99% of those puppies come from puppy mills.
Her company, The Honest Kitchen, sources human-grade ingredients for its dog and cat food from farms with impeccable animal welfare records, and in some cases, that have a stricter approval process than many human food companies.
She’s lost quite a bit of business along the way, and was almost taken to court, but her morals were worth sticking up for.
“We believe that puppy mills do not constitute responsible breeders, since puppy-mill pets are not sufficiently socialized to normal, everyday situations, causing them to suffer various social problems and making them difficult house pets,” she says.
“There are about 100,000 to 200,000 dogs inside puppy mills at any given time in the United States.”
That’s why the company—which is still worth over $40 Million, partners with animal shelters and rescue organizations to offer financial and social support.
The “Adopt, Don’t Shop” endeavor sends an important message to all potential pet owners in the U.S. and beyond due to the massive overpopulation of cats and dogs in the shelter system.
Created in 2011, Pawlanthropy is the arm of The Honest Kitchen that solely focuses on supporting nonprofit organizations.
Postins and her team select a different rescue gruop each quarter to receive a notable portion of the sales profit—recently chosen organizations include comedian Rebecca Corry’s charity, Stand Up For Pits, The Milo Foundation, and Save Rescue Coalition.
Through its donations, the brand has supported dozens of philanthropies that advocate a similar mission to better the lives of pets.
“Rescue organizations often have extensive online listings featuring photos of available pets along with their breed or mixed-breed status, age, sex, and information on the characteristics that make them unique,” says Veterinarian Patrick Mahaney, “and the behavior and health traits that could lead you to provide a forever home.”
Sometimes the team members decide amongst themselves, other times, they pick from rescues that have communicated a dire need for assistance.
Part of The Honest Kitchen’s mission is not only to help these rescues directly, but to try and create meaningful change within the entire pet industry and influence retailers to consider their business model and phase out puppy mills.
Currently, The Honest Kitchen employs forty-eight people, thirty-one dogs and six cats.Share this article: